For many years, Munro & Associates has been performing teardowns—taking cars apart to find out what their components are, where they come from and how much they cost—and selling enormous, highly technical reports to automakers for five-figure prices, mostly unnoticed by anyone outside the auto industry. More recently, because of the huge interest in the… Read more »
Motor technology is meaningless if the inverter that controls all functions is not designed properly. In a new webcast session announced this week at the Charged Virtual Conference on EV Engineering, Munro & Associates’ CEO Sandy Munro will discuss what has Tesla done to take control of its own destiny. The webcast will include the… Read more »
Every Tesla model has arguably been a historic vehicle. The Roadster was the first EV to offer the performance and aesthetics that attract car buyers. Model S was the first mass-produced EV to deliver this combination, and Model X delivered it as an SUV. Model 3, the culmination of the company’s master plan, was the… Read more »
Ever wonder how today’s EV motors stack up against each other? Going beyond traditional product benchmarking, Munro & Associates has analyzed and compared 10 leading EV motors and developed a comprehensive side-by-side comparison report. In a new webcast session announced this week at the Charged Virtual Conference on EV Engineering, Munro & Associates’ CEO Sandy… Read more »
Munro & Associates analyzed and compared 10 leading EV motors to develop a comprehensive side-by-side comparison in its latest report. Designed to help automakers and suppliers to effectively expand and compete in new EV markets, the 437-page report features detailed analyses and comparisons of the motors used in the Tesla Model 3, BMW i3, Chevrolet… Read more »
Sandy Munro, the auto manufacturing expert who delivered some detailed insights about Tesla’s manufacturing strengths and weaknesses after tearing down a Tesla Model 3, recently made some comments about the upcoming Cybertruck. Of course, Munro hasn’t gotten his hands on an actual Cybertruck (as far as we know, Jay Leno is the first non-employee to… Read more »
Model 3 is rolling out of the factory and onto the roads, and so far owners are making happy noises. But can Tesla make a profit on its much-anticipated mass-market EV? The results of two recent teardowns suggest the answer is a resounding yes. Earlier this year, a group commissioned by German automakers dismantled several… Read more »
The most interesting Tesla news in recent months (at least for those who are more interested in the company’s cars than the antics of its CEO or the gyrations of its stock) was Munro & Associates’ teardown of a Model 3. Automotive expert (a real one) Sandy Munro praised Model 3’s electronics and battery technology… Read more »
Sandy Munro takes cars apart for a living. Specifically, Munro & Associates, the Detroit consulting firm of which he is the CEO, performs teardowns. Munro and his team dismantle cars and analyze each part in minute detail (what’s it made of, what supplier made it, and how much did it cost?) and write up their… Read more »