Posts Tagged: Munro & Associates

Teardown specialist Sandy Munro: Tesla Model 3 should deliver 30% profit margin

Model 3 is rolling out of the factory and onto the roads, and so far owners are making happy noises. But can Tesla make a profit on its much-anticipated mass-market EV? The results of two recent teardowns suggest the answer is a resounding yes. Earlier this year, a group commissioned by German automakers dismantled several… Read more »

Tesla responds to Munro’s Model 3 teardown findings

The most interesting Tesla news in recent months (at least for those who are more interested in the company’s cars than the antics of its CEO or the gyrations of its stock) was Munro & Associates’ teardown of a Model 3. Automotive expert (a real one) Sandy Munro praised Model 3’s electronics and battery technology… Read more »

Auto consultant Munro gives Model 3 thumbs-down for build quality, thumbs-up for electronics and handling

Sandy Munro takes cars apart for a living. Specifically, Munro & Associates, the Detroit consulting firm of which he is the CEO, performs teardowns. Munro and his team dismantle cars and analyze each part in minute detail (what’s it made of, what supplier made it, and how much did it cost?) and write up their… Read more »