Last year, almost 40% of all new Porsche vehicles delivered in Europe sported plugs. In 2025, the company expects half its global sales to be plug-in vehicles (EVs and PHEVs), Oliver Blume, Chairman of the Executive Board said recently. He added that by 2030, more than 80% of the brand’s sales should be all-electric.
To achieve these ambitious goals, Porsche is investing in charging stations together with partners, as well as developing its own charging infrastructure. It’s also investing in core technologies such as battery systems and module production. The newly founded joint venture The Cellforce Group is developing high-performance battery cells that are expected to be ready for series production by 2024.
In 2021, Porsche delivered 301,915 vehicles to customers worldwide. The bestselling models were the Macan (88,362) and the Cayenne (83,071). Delivery figures for the electric Taycan more than doubled to 41,296, overtaking sales of the iconic 911 (which also set a new sales record for the year).
“The Taycan is 100 percent a Porsche, and inspires all kinds of people—existing and new customers, experts and the trade media,” said Oliver Blume. “We are stepping up our electric offensive with another model: By the middle of the decade, we want to offer our mid-engine 718 sports car exclusively in an all-electric form.”