Tesla reveals Master Plan, Part Deux

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Is it madness, or genius? Will it save civilization, or summon the Terminators? Either way, Tesla is determined to make the next ten years mighty interesting.

With Model S in a vigorous prime and Model 3 gestating, Elon Musk’s first master plan is nearing completion. That plan, unveiled 10 years ago, is familiar to Charged readers: expensive, low-volume Roadster enables slightly less expensive Model S, which makes possible moderately priced, high-volume Model 3, as rooftop solar panels gleam in the background.

In a blog post, the Seer of Silicon Valley recaps his journey so far: an “idiotic” quest whose “chances of success were so low that I didn’t want to risk anyone’s funds in the beginning but my own.”

“Part of the reason I wrote the first master plan was to defend against the inevitable attacks Tesla would face…it pretty much completely failed that objective. However, the main reason was to explain how our actions fit into a larger picture.”

The point, of course, is “accelerating the advent of sustainable energy, so that we can imagine far into the future and life is still good.”

Master Plan, Part Deux:

Create stunning solar roofs with seamlessly integrated battery storage

Expand the electric vehicle product line to address all major segments

Develop a self-driving capability that is 10X safer than manual via massive fleet learning

Enable your car to make money for you when you aren’t using it

The full blog post is well worth reading, but here’s a brief summary of the tasks Tesla has set itself:

Integrate Energy Generation and Storage – Create a smoothly integrated and beautiful solar-roof-with-battery product that just works, empowering the individual as their own utility, and then scale that throughout the world. One ordering experience, one installation, one service contact, one phone app.

Expand to Cover the Major Forms of Terrestrial Transport – With the Model 3, a future compact SUV and a new kind of pickup truck, we plan to address most of the consumer market.

In addition to consumer vehicles, there are two other types of electric vehicle needed: heavy-duty trucks and high passenger-density urban transport. Both are in the early stages of development at Tesla and should be ready for unveiling next year. We believe the Tesla Semi will deliver a substantial reduction in the cost of cargo transport, while increasing safety and making it really fun to operate.

Autonomy – As the technology matures, all Tesla vehicles will have the hardware necessary to be fully self-driving with fail-operational capability, meaning that any given system in the car could break and your car will still drive itself safely.

Musk addresses the “too much autonomy too soon” crowd of critics, saying that “when used correctly, [Autopilot] is already significantly safer than a person driving by themselves and it would therefore be morally reprehensible to delay release simply for fear of bad press or some mercantile calculation of legal liability.”

Sharing – When true self-driving is approved…you will be able to add your car to the Tesla shared fleet just by tapping a button on the Tesla phone app and have it generate income for you while you’re at work or on vacation…This dramatically lowers the true cost of ownership to the point where almost anyone could own a Tesla.

 

Source: Tesla
Image: cchana – CC BY-SA 2.0

  • Robert Cattle

    Still waiting to know if the EV,s Tesla are powered by nuclear or fossil fuelled electric, or how much wind or how much solar gets one mk3 200 miles?

    • Roman Atellus Calidus

      This is a nonsense question.. Whether it’s powered by carbon based or “green” electricity is totally irrelevant as both are anyhow a better alternative for the environment than current combustion engine technologies

      • Robert Cattle

        Why are they not the same

  • dogphlap dogphlap

    A part of me wants to shout, ‘ just get the Model 3 into large scale production before revealing the Semi-trailer-truck prototype, the revolutionary roof top solar etc etc ‘.
    It’s not as if Musk industries didn’t have enough enemies already, let’s add all the taxi and truck drivers to that list plus the providers of grid electricity and heavy vehicle manufacturers. In an age when politicians are fully owned by corporations perhaps Musk could keep some of his more extreme disruptive plans a little closer to his chest before they get him classified as an enemy of the state.

  • http://www.GreenTV.com GreenTV

    Ahead of the blade is always sharpest. I was told green was a passing fad by critics.

  • WQ @ CeeTech Inc.

    He is the One!

  • K A CHEAH

    THE GREAT COMPLETE ONE STOP GREEN AND CLEAN POWER ENERGY PROVIDER FROM SOLAR, WIND, STORAGE, FULLY AUTONOMOUS ELECTRIC VEHICLES FOR LAND, SEA, AIR AND SPACE, UNPRECEDENTED FIRST TO ACHIEVE THESE SYNERGIES FROM ONE AND THE ONLY TESLA INCORPORATED’S BUSINESS MODEL, IN VALUE AGAINST VALUE THE SOLARCITY MERGER IS PERFECT IN THE ALL STOCKS/SHARES’ TRANSACTION SWAP AS WHERE NO CASH IS SPENT TO ACHIEVE THIS ACQUISITION FORMING THIS ONE STOP GREEN ENERGY CENTER WHERE ALL THE CLEAN ENERGY CUSTOMERS WILL ALSO ACHIEVE COST SAVINGS FROM THEIR HIGH QUALITY, COST EFFECTIVE AND TRULY CONVENIENT PURCHASES. (REGRET THE ALL CAPS AS MY EYESIGHT IS POOR THAT IS THE ONLY WAY I CAN PROOF READ WHAT I TYPED)