Porsche Digital spins off e-mobility loyalty program as &Charge

Porsche Digital has spun off an e-mobility company called &Charge. The Frankfurt-based startup is offering what it calls the first loyalty program for e-mobility in Europe. It provides a digital platform through which users can obtain credit for their online purchases, which can be redeemed for electric mobility services.

For purchases, bookings and other transactions that are processed via the online platform, users receive “kilometers,” which can be redeemed as charging credits for EVs or free trips with public e-scooters and car-sharing services. Customers can also use their collected “kilometers” to support certified climate protection projects, in partnership with climate solutions provider South Pole.

The &Charge platform is currently available in Germany, Austria, Belgium and the Netherlands. Other countries are to follow shortly. Porsche Digital says over 600 e-commerce companies and 11 mobility providers have joined the initiative as partners.

“With our platform, we…create lucrative incentives for sustainable mobility,” says Eugen Letkemann, CEO of &Charge. “The key to this is that we can offer our users a broad portfolio of services, both in terms of collecting and redeeming kilometers.”

Source: Porsche