As every auto journalist knows, an automaker’s official “unveiling” of a new model seldom offers much in the way of technical information. A photo op with an auto body, some flashy videos and some hors d’oeuvres are what one usually expects. Tesla, so iconoclastic in other matters, tends to follow this norm.
At a recent event for Tesla owners at the automaker’s French headquarters, CEO Elon Musk confirmed that the much-anticipated Model 3 will not bare all at its scheduled March unveiling.
“The first pictures of the Model 3 will be end of March,” said Musk. “I am being a little coy here. We are not going to show everything about the Model 3 until a lot closer to production time.”
Tesla expects to put its new mass-market EV into production in late 2017.
Musk has often said that the company prefers to improve on its concepts as they move through the pipeline, so that the production vehicles are even better than the prototypes. Model X, for example, features several goodies, including the heavy-duty air filtering system, auto-presenting front doors and panoramic windshield, that weren’t mentioned when it first appeared in 2012.