The original model, which has a range of up to 150 miles, has a MSRP of $39,900. The new 31-kWh battery option has a range of up to 125 miles and a MSRP of $37,250.
CODA Automotive announced yesterday that the 2012 CODA sedan, which is making its Detroit debut at this week’s North American International Auto Show, will offer two mileage range options. The original model, which has a range of up to 150 miles, has a MSRP of $39,900. The new 31-kWh battery option has a range of up to 125 miles and a MSRP of $37,250.
"Since day one, CODA has been committed to deliver affordable and reliable electric vehicles and clean technology to customers," said CEO Phil Murtaugh. "Research shows that the high cost of today's alternative fuel technologies is one of the largest barriers that keep the average driver from purchasing an electric vehicle. Our continuous dedication to identifying affordable solutions and passing the savings on to our customers aligns with our mission of putting an electric vehicle into every garage."
The fear of limited range (unfounded, we know) is also something that scares the average driver away from EVs, so some might question whether a buyer with $40k to spend is likely to opt for less range to save a couple grand. However, Tesla also plans to offer three battery size options for its upcoming Model S, and of course many gas burners offer a choice of engine sizes, so this may be a winning pricing strategy. The market will speak soon – the first of CODA’s four-door, five-passenger electric sedans are scheduled to hit the showrooms in February 2012.