EV ads are becoming a part of the Super Bowl tradition, and this year set a new record, as no less than three EV ads appeared. For those who follow the art form of TV commercials, the Super Bowl is the equivalent of Cannes or Sundance. Ad industry journals, car mags and the EV press… Read more »
Probably no manufacturer felt as stunned and threatened as Porsche by the 2012 arrival of the Tesla Model S – and the acclaim that followed. The German brand enjoyed an unparalleled reputation as the maker of fast, sleek, and pricey sports cars, and had lately expanded into high-end SUVs and then sedans. In early 2013,… Read more »
Even experienced auto writers approach driving high-performance cars with caution. If you mostly test mass-market cars, as I do, trepidation may creep in: Will I be able to do this car justice? Will it be manageable on the road? Are there special steps I should take to avoid damaging a car that costs six figures?… Read more »
How higher-voltage battery packs enable faster charging ecosystems Porsche took on a considerable engineering challenge when it decided to design an 800 V EV system for the Taycan, because nearly every other hybrid and EV in the world operates at 400 V or less. There simply was not a wide range of high-voltage off-the-shelf parts… Read more »
As anticipation builds for Porsche’s upcoming Taycan EV, the company has announced a third, entry-level version. The Taycan 4S will be available with two battery sizes: the Performance Battery, with total capacity of 79.2 kWh and power of up to 522 hp (390 kW); and the Performance Battery Plus, with 93.4 kWh and 563 hp… Read more »
Two pioneers of ultra-fast charging infrastructure recently got together for a symbolic event to inaugurate a new era of faster charging. As part of the festivities for the Porsche Taycan’s global launch event, Electrify America and Porsche celebrated “the first time the Electrify America DC fast charging network was used nearly to its full potential.”… Read more »
The Porsche Taycan [TIE-kon] is the most highly-anticipated EV we’ve seen in a long time – in fact, the sound of the spirited young horse’s approaching hoofbeats has arguably generated more excitement than any non-Tesla vehicle to date (sorry, Audi and Jaguar). Porsche unveiled its magnum opus at three simultaneous events in Germany, China, and… Read more »
Porsche says stronger-than-expected demand for its upcoming Taycan EV has led it to boost production from 20,000 to 40,000 units. The company began taking orders, secured by a $2,500 deposit, a few months ago, and said in December that the first year’s production had been sold out. The Taycan (Porsche says the name means “lively… Read more »
Back in March, a Porsche exec said that the brand expected to make a profit from its planned network of fast chargers, a comment that was met with much skepticism in the EV industry. Now the company is sending a rather different message, saying that its US dealers will be expected to pony up between… Read more »
When Tesla introduced its Supercharger network, not only was it the most powerful charging system available, but it was free for Tesla drivers. Free charging was a sort of teaser offer to overcome new buyers’ range anxiety, and Tesla later added fees. However, the company aims to keep the cost of charging below that of… Read more »