Porsche dealers will have to share the cost of fast chargers

Back in March, a Porsche exec said that the brand expected to make a profit from its planned network of fast chargers, a comment that was met with much skepticism in the EV industry. Now the company is sending a rather different message, saying that its US dealers will be expected to pony up between $300,000 and $400,000 each to defray the cost of installing high-speed chargers.

The economics of public charging aside, there’s no question that Porsche is ahead of the curve on fast charging. It has developed its own 800-volt charging system, and plans to deploy a network of 700 charging stations in North America in time for the launch of the Taycan electric sedan in early 2020.

Some 200 of those chargers are to be located at Porsche’s 190 dealerships. Porsche Cars North America CEO Klaus Zellmer acknowledged that this will be “quite a heavy investment,” which will take retailers some time to recoup. “It’s typical, if you’re an entrepreneur, that the investment doesn’t pay off within the first one-two-three years,” Zellmer told Automotive News.

Porsche plans to invest more than €6 billion ($6.9 billion) on vehicle electrification by 2022. “We expect by 2025, roughly 50 percent of our products to be electrified, either with a fully electric engine or with a plug-in hybrid,” said Porsche Sales Chief Detlev von Platen.

Klaus Zellmer says dealers must invest if they hope to get into the EV game. “You need to establish the tech prerequisites to show what the car can do, which first for customers is charging.”

Dealerships have proven to be a major bottleneck along the road to EV adoption, and a lack of chargers is often cited as one of the problems. “We have to make sure that these cars are properly charged upon demo,” said Philadelphia Porsche dealer Robert DiStanislao. “You don’t get a second chance to make a first impression.”

Dealers will be expected to install at least two 350 kW chargers at each location, along with a buffer battery. Todd Blue, who runs three California dealerships, conceded that the cost will be painful for some lower-volume dealers, but said that Porsche may consider letting smaller dealerships lease chargers through Porsche Financial Services.

“More than likely we’ll be subsidizing these ports,” agreed DiStanislao, who is a member of the Porsche Dealer Board of Regents.


Source: Automotive News

  • http://nextgenfastchargenetworks.blogspot.com/ Brandon

    This is crazy for dealers to be investing so much money in installing ultra fast chargers at their dealerships. IMO, the majority of the time it simply wouldn’t be needed for the dealership cars, as they could very easily keep the Taycan’s charged up using relatively inexpensive Level 2 chargers.

    Plus, it would be MUCH better utilized if a couple 350 kW fast chargers were installed at a shopping center area or convenience travel store location. This type of charging is mostly beneficial and needed when traveling, so who wants to spend 20-30 minutes at a dealer.. that’s out of the way from the highway and not designed for the convenience and service of traveling people?

    • 1337Warez

      Agreed its totally overkill. It wont be easy for dealers to bring this kind of power either and backup storage makes it even more complex. Also, is it really “no question” that Porsche is ahead of the curve with ultra fast charging other than in their PR? Have we seen them install any of Porsche’s DC fast stations in the US at all yet? Apparently with enough PR and renderings you can create a lot of perceptions but with nothing in the ground I call shenanigans.

  • jstack6

    My dealer said no way. They won’t provide any. They have 2 Level 2 that provide 4 kW and that is it. Gilbert AZ will fade away.

  • Brian Couchene

    The dirty little secret is that when you buy your Taycan in 2020 (assuming it’s available) the ONLY DC fast chargers that will charge the Taycan will be High Power fast chargers. The thousands of 50KW fast chargers spread across the country cannot provide the 800Vdc that the Taycan requires and thus are unusable by Taycan owners. There ARE a small number of 350KW fast charge stations in the ground already, but I think rollout will be slow as there are currently no vehicles on the road that can take advantage of that power.

    • 1337Warez

      In not sure you have this entirely correct. The beauty of standards is that the Taycan should still be able to charge on any CCS capable charger, just not to the highest capability – in this case, the poor ol’ Porsche driver will have to charge at 50kW 500Vdc on all those exisiting chargers just like the rest of the commoners. If you have information otherwise, please share the source.