Porsche doubles planned production of Taycan EV due to strong demand

Porsche says stronger-than-expected demand for its upcoming Taycan EV has led it to boost production from 20,000 to 40,000 units. The company began taking orders, secured by a $2,500 deposit, a few months ago, and said in December that the first year’s production had been sold out.

The Taycan (Porsche says the name means “lively young horse”) is expected to be available in the US by the end of 2019 at a starting price around $80,000. The company has said it will have “up to” 600 hp of power and 310 miles of range.

According to CNBC, Porsche sold 57,202 vehicles in 2018, so even 20,000 units of the Taycan would represent a huge chunk of the brand’s sales.

“We had been ready for [the high demand],” said Andrew Lennon, a Manager of Product Communications for Porsche. “We had the ability to increase capacity from the beginning, and executives recently made the decision to go ahead.”

 

Source: CNBC, Forbes

  • dogphlap dogphlap

    The US is a big market for Porsche and last year they performed badly against Tesla there. Nice to see them produce a good looking EV rather than something styled so as not to cannibalise ICE sales which up to now has been the case for legacy car manufacturers. Their customers are used to paying high prices for their cars so they are well positioned to survive the change to electric propulsion.