Porsche says stronger-than-expected demand for its upcoming Taycan EV has led it to boost production from 20,000 to 40,000 units. The company began taking orders, secured by a $2,500 deposit, a few months ago, and said in December that the first year’s production had been sold out.
The Taycan (Porsche says the name means “lively young horse”) is expected to be available in the US by the end of 2019 at a starting price around $80,000. The company has said it will have “up to” 600 hp of power and 310 miles of range.
According to CNBC, Porsche sold 57,202 vehicles in 2018, so even 20,000 units of the Taycan would represent a huge chunk of the brand’s sales.
“We had been ready for [the high demand],” said Andrew Lennon, a Manager of Product Communications for Porsche. “We had the ability to increase capacity from the beginning, and executives recently made the decision to go ahead.”
Source: CNBC, Forbes