Network operator ChargePoint has launched a new program that aims to help businesses attract affluent EV owners. ChargePoint Places allows retail and hospitality companies that offer EV charging to create exclusive offers that ChargePoint then promotes to its members.
EV drivers are a coveted market segment – according to ChargePoint, 85 percent have higher than average household incomes. ChargePoint Places’ exclusive offers for EV drivers range from free or discounted charging to free food and drinks to reduced room rates.
“By joining ChargePoint Places, businesses are attracting new customers who not only share their commitment to the environment but who also are a loyal customer demographic,” said Dimitrios Papadogonas, VP of Marketing with ChargePoint. “EV drivers strongly prefer businesses that offer EV charging. With Places, businesses find new customers and ChargePoint’s member drivers discover new companies that make them feel welcome.”
“EV drivers prefer to stay where EV charging is easy and accessible,” said Michael Palmer, General Manager for The Meritage Resort and Spa. “ChargePoint Places connects EV drivers to a world-class experience and connects us to a world-class customer.”
“We know EV drivers are great customers,” said Amanda Pier, Odette Estate Tasting Room Manager. “Joining Places will only help increase our exposure to this growing and loyal customer base.”