Harley-Davidson (NYSE: HOG) has made an equity investment in Alta Motors, a maker of electric motorcycles and lightweight EV drivetrains. The two companies plan to collaborate on electric motorcycle technology and new product development.
Alta Motors offers a portfolio of battery and drivetrain components, as well as electric motorcycles manufactured in California.
“Earlier this year, as part of our 10-year strategy, we reiterated our commitment to build the next generation of Harley-Davidson riders, in part, by aggressively investing in EV technology,” said Harley-Davidson CEO Matt Levatich. “Alta has demonstrated innovation and expertise in EVs, and their objectives align closely with ours.”
“Riders are just beginning to understand the combined benefits of EVs today, and our technology continues to progress,” said Alta’s Chief Product Officer Marc Fenigstein. “We believe electric motorcycles are the future, and that American companies have an opportunity to lead that future.”
“We believe that EV is where global mobility is headed and holds great appeal for existing riders as well as opportunity to bring new riders into the sport,” said Levatich. “We intend to be the world leader in the electrification of motorcycles and, at the same time, remain true to our gas and oil roots by continuing to produce a broad portfolio of motorcycles that appeal to all types of riders around the world.”