Posts Tagged: BMW 330e iPerformance

BMW putting the fear of Tesla into its employees

One of the most interesting questions in the automotive world right now: How seriously are the incumbents taking the threat from our favorite California startup? One answer might be found at a recent event near Munich, where an image of Elon Musk appeared on a screen as a narrator ominously intoned, “We’re in the midst… Read more »

Next phase of BMW’s ChargeForward program pays drivers to use smart charging

In the first phase of BMW’s ChargeForward program, 100 Bay Area i3 owners received incentives to reduce charging usage during periods of high peak demand, in order to optimize the impact on the electrical grid. The next phase will explore the ability to optimize charging events both at home and at public chargers. BMW will… Read more »

BMW has sold 100,000 EVs and PHEVs, and several new models are on the way

The BMW Group has delivered more than 100,000 EVs and PHEVs worldwide since the launch of the i sub-brand in November 2013. The i3 has sold over 60,000 units, and the i8 has sold 10,000, which makes it the top seller among electrified sports cars, BMW says (for comparison, Tesla sold about 2,400 units of… Read more »

BMW electrifies its best-selling model: the 330e iPerformance PHEV launches in the US

Which major automaker has sold the highest percentage of plug-in vehicles relative to its overall US sales? You may be surprised to learn that it’s BMW – aside from Tesla, of course, which sells 100% EVs. In the first half of 2016, BMW’s four plug-in vehicles – the i3, i8, X5 xDrive40e and 330e iPerformance… Read more »

BMW’s plug-in models surpassing sales expectations, especially in Europe

BMW is having a banner year. Sales for July, and for the first half of 2016, set new records. While that isn’t surprising – automakers around the world are logging record sales – the interesting bit is that sales of BMW’s electrified models are exceeding expectations, especially in Europe. In Western Europe in July, 4%… Read more »

What’s the point of BMW’s trivial Tesla-taunting ad spots?

If the major automakers really want to begin selling their EVs in volume (and not everyone is convinced that they do), sooner or later they will have to start advertising them. BMW has been ahead of the curve in this regard – it has run several TV ads for the i3 featuring cool people discovering… Read more »

BMW’s X5 xDrive40e spearheads its plan to offer PHEVs in every market segment

BMW has taken a bold approach to electrification. It began test-marketing EVs in 2012 with the Active E and Mini E, and escalated to full-scale production in 2013 with the i3 EV and i8 plug-in super-sports car, which together passed the milestone of 50,000 worldwide sales in January. BMW deserves a lot of credit for… Read more »

BMW 330e iPerformance plug-in hybrid arrives this summer

BMW is steadily introducing new electrified models. The latest is a plug-in version of its popular 3 Series sedan. The BMW 330e iPerformance uses various aspects of the company’s eDrive technology that were developed for the i3 and i8. The new e-Beemer sports a four-cylinder gas engine with 180 hp of power and 215 lb-ft… Read more »