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Tesla is outselling Toyota in California

Tesla’s founders set out to sell “not just the best electric cars, but the best cars.” In several markets around the world, the company’s EVs have now become the best-selling cars.

In Q2 of this year, Tesla had the two best-selling cars in California by a wide margin, helping to push the market share of battery-electric vehicles to a record 21% in the state.

According to the California New Car Dealers Association’s second-quarter 2023 California Auto Outlook report, Tesla had a record quarter in the Golden State.

The best-selling vehicle in Q2 was the Tesla Model Y, which sold 74,765 units through June 2023. In second place, the Tesla Model 3 which sold 41,718. In the number-three spot was the Toyota Camry with 27,169 sales, followed by the Toyota RAV4 with 26,032.

As Tesla’s sales soared by 62% compared to Q2 2022, Toyota’s shrank by 8%. The result: for the first time ever, Tesla was the best-selling brand in California, edging out long-time front-runner Toyota. Tesla sold 69,212 cars in the quarter, while Toyota shifted 67,482.

Is this significant? Well, Toyota, maker of the Prius, has been the top-selling brand in climate-conscious California for many years. To be bested by a 20-year-old company that sells only four models highlights how far the world’s second-largest automaker has fallen behind.

“If that doesn’t light a fire under Toyota’s ass, I don’t know what will,” quipped Electrek’s Fred Lambert.

Source: Electrek

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