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Polestar to become Volvo’s electrified performance brand

Polestar, Volvo’s performance car subsidiary, is to be transformed into a new brand for electrified vehicles. Thomas Ingenlath, Senior VP of Design at Volvo, will assume the position of CEO at Polestar.

“Thomas heading up the Polestar organization shows our commitment to establishing a truly differentiated stand-alone brand within the Volvo Car Group,” said Håkan Samuelsson, CEO of Volvo Cars.

MORE: All Volvos to have electric motors from 2019

Jonathan Goodman, Senior VP of Corporate Communication at Volvo Cars, will become Chief Operating Officer of Polestar.

“With 25 years of commercial experience in the automotive industry, Jonathan is ideally placed to provide operational experience alongside Thomas’s vision,” said Mr. Samuelsson.

“Polestar will be a credible competitor in the emerging global market for high performance electrified cars,” said Samuelsson. “With Polestar, we are able to offer electrified cars to the world’s most demanding, progressive drivers in all market segments.”

 

Source: Volvo

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