Mitsubishi delays US launch of Outlander PHEV

Mitsubishi Outlander PHEV

US drivers will have to wait until 2015 to test-drive Mitsubishi’s Outlander plug-in hybrid, thanks to bottlenecks in battery production. The promising plug-in SUV went on sale in Japan last January, and has sold 8,100 units there, and 3,200 in Europe. The legacy gas version arrived in the US in July.

Mitsubishi President Osamu Masuko told Automotive News the problem is tight capacity at its main battery supplier, Lithium Energy Japan (LEJ), a joint venture between Mitsubishi and GS Yuasa. Until this fall, Mitsubishi was getting only 2,000 battery packs a month from LEJ, but production is expected to increase to 5,000 a month by April.

This isn’t the first problem Mitsu has had with batteries – defective batteries forced the company to recall more than 4,000 Outlander plug-ins and i-MiEVs in Japan in June. According to Automotive News, the bad batteries were prone to short-circuiting, some because they were dropped by workers, others because of a screening process that caused internal damage to the cells.

Despite official protestations to the contrary, we believe that Mitsubishi sees the US as its least promising market for plug-ins. Sales of the i-MiEV have been quite respectable in Europe and Japan, but almost non-existent in the US. It also seems telling that Mitsu’s electrified models were front and center at the Geneva Auto Salon, but at the Los Angeles Auto Show, they were hidden in a corner behind the big gas-guzzling SUVs.

Mitsubishi definitely has big electric plans, however. It recently unveiled a three-year business plan that includes plug-in versions of the Outlander Sport compact crossover and Pajero SUV, to be launched by the spring of 2017. The company has also signed a deal with the Nissan-Renault Alliance to cooperate on developing a future compact EV and electrified drivetrain technologies.

 

Source: Automotive News

  • Tim Kreukniet

    The Outlander sold over 8000 units in the Netherlands in 2013 of which 5000 were sold in december… Perhaps deployment in the US is delayed because they are all shipped to Europe where the overall environment for EV’s is much better. If you can read Dutch these are the entire salesdata for the NL http://www.zerauto.nl/2014/01/07/verkoopranglijst-nieuwkomers-grote-winaars/

  • psyflyjohn

    I recommend that Mitsubishi try advertising in the USA. They say this strategy works well…