LG unveils new digital signage display for EV charging stations

Digital signage company LG Business Solutions USA has unveiled its new dual-sided 55-inch display that is integrated with the Broadsign digital-out-of-home (DOOH) advertising software platform. It was demonstrated for the first time in June.

The Broadsign platform offers access to a network of more than 35 integrated advertising buying platforms, including The Trade Desk, Google DV360 and Yahoo.

“Media buyers are seeking new ways to reach EV owners and audiences near restaurants, retail environments and other locations where EV chargers typically reside. LG’s new solution makes it easier for property owners and governments to install and run EV chargers that support dynamic advertising in locations that key audiences frequent,” said Chadi Borghol, Broadsign Director of Sales.

The display is available for both ChargeCast and ChargEView charging stations, which are the result of collaborations with North American kiosk enclosure manufacturers LSI and Melitron, and charge point operators EV Range and SWTCH. The dual-display ChargeCast model is specified for the US market. ChargEView features a US and Canadian DOOH platform.

Source: LG

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