Cadillac to begin production of new luxury PHEV in late 2013

GM offered no technical details for the ELR, but has said that it will operate much like the Volt, and will also be built at the Detroit-Hamtramck plant

 

The Cadillac ELR, a luxury PHEV, will go into production in late 2013, GM’s North American President Mark Reuss announced at an industry conference in Detroit on Tuesday. The ELR, which is based on the Cadillac Converj concept introduced at the Detroit auto show in 2009, will go on sale in the US soon after production begins.

Reuss said the corded Caddy “will be in a class by itself, further proof of our commitment to electric vehicles and advanced technology. People will instantly recognize it as a Cadillac by its distinctive, signature look and true-to-concept exterior design. It won’t be for everybody. I can tell you there will be a lot of people who wouldn’t buy a Chevrolet that have a lot of money that want to buy a Cadillac as a statement.”

GM offered no technical details for the ELR, but has said that it will operate much like the Volt, and will also be built at the Detroit-Hamtramck plant. Adding ELR production at “D-Ham” represents a $35 million investment, and brings the company’s total investment in the plant to $561 million since 2009. GM has said that its major investment in developing the Volt will begin to pay off as it introduces more PHEVs such as the ELR.

Meanwhile, production of the Volt and Ampera resumed on Monday after being suspended for four weeks.

 

Source: Reuters
Image: Cadillac