Volta adopts new visual design for its ad-funded chargers

Volta, which operates a network of free EV chargers funded via sponsored content, has given its charging stations a new look. The new design includes lighting that communicates charging status and, like previous Volta chargers, the station incorporates 55-inch displays to present advertisements. Volta expects to begin installing the new chargers by the end of 2019.

Volta uses forecasting and strategic partnerships with brick-and-mortar businesses to find and secure high-traffic locations. In 2018, the company partnered with LOOM Media to expand its charging network nationwide, and Volta says it now has stations in nine of the nation’s top twenty EV markets. The charging infrastructure, which is offered at no cost to drivers, is funded via sponsored ads on each charger’s display.

Volta CEO Scott Mercer said, “For adoption to grow, the available infrastructure must intelligently evolve to meet increased demand. Our chargers experience three times more usage compared to other charging networks, and the economics of our network are by far the best. This new station is a powerful tool in our mission to vanquish the fossil fuel industry.”

Source: Volta

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