Toyota is the latest automaker to pare its plug-in prices, announcing a reduction of over $2,000 in the MSRP for the 2014 Prius Plug-in Hybrid. Starting MSRP will be $29,990 for the base model and $34,905 for the Advanced model.
The Advanced model will offer an optional Technology Package that includes a couple of autonomous driving features: Dynamic Radar Cruise Control and Pre-Collision System.
Production of the 2014 model year begins in October, and the new Prii are scheduled to arrive in showrooms in November.
Of course, the square mainstream media is insisting that the price cuts are an attempt to improve “sluggish sales.” That seems unlikely, considering that monthly sales of the PPI reached an all-time high in August and a third-best-ever figure in September.