Unlike competitor Toyota, Honda has never had much luck with its hybrid models. For the first five months of 2015, Honda’s total hybrid sales (including Acura) were down 22% from the same period in 2014. Sales of the Accord Plug-in Hybrid have been pathetic – barely 1,000 units have sold in the US since its January 2013 launch.
So it should be no surprise that the company will discontinue the Civic Hybrid, Civic Natural Gas model and Accord PHEV as of the end of the 2015 model year. Honda threw in the towel for its sole pure electric model, the Fit EV, in July of 2014.
However, the company is not completely giving up on electrified powertrains. According to Executive VP John Mendel, Honda will expand application of its two- and three-motor hybrid systems in the coming years. “The new Accord Hybrid set to debut in early 2016 will raise the bar with the next generation of Honda’s two-motor hybrid system for even greater fuel economy and performance,” wrote Mendel in a press release.
“We are developing an entirely new generation of vehicles starting from the introduction in 2016 of our next-generation fuel cell vehicle,” Mendel continued. “This will be followed by an all-new battery electric model and the all-new plug-in hybrid model.”
Source: Honda via Green Car Congress