Faraday Future is navigating a hilly stretch of road. In January, it revealed its production-ready FF91 vehicle. In February, it ran into financial trouble and was forced to scale back its EV lineup and reduce the size of its planned Nevada factory. In July, the FF91 performed an impressive feat at the 2017 Pikes Peak International Hill Climb, beating a Tesla and setting a record for the fastest production EV up the hill.
Now Faraday has announced the hiring of Ulrich Kranz, formerly the head of BMW’s i sub-brand, as its new Chief Technology Officer.
“FF has the right people, the right vision, and a very innovative product. This is why I’m here,” said Engineer Kranz, who spent 30 years at BMW. “The short-term goal is to get the FF 91 on the road. We will stress this goal 100 times every day. We want to show the world that FF is able to produce a high-quality vehicle that is more than an electric car.”