Posts Tagged: BMW i3

BMW buys Super Bowl ad for i3

BMW will promote its i3 electric city car to the most massive of mass markets – the Super Bowl. The Bavarian automaker has purchased a 60-second spot that will air during the first quarter of the game. “As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use… Read more »

BMW i3: “The most advanced vehicle on the planet” taken apart and reverse-engineered

The BMW i3 incorporates several extremely innovative features (as we noted in our August 2013 cover story), from its carbon fiber “life module” to its bottom-mounted battery pack to its unique optional range extender. In a recent Forbes article and accompanying video, Sandy Munro calls it “the most advanced vehicle on the planet…as revolutionary as… Read more »

PG&E and BMW team up to test V2G services

Pacific Gas and Electric Company (PG&E) and BMW are working together to test the ability of EV batteries to provide services to the electrical grid. PG&E selected BMW after a competitive solicitation to manage a minimum of 100 kilowatts of electric demand on PG&E’s system, as other large industrial and commercial customers do today as… Read more »

Tesla to collaborate with BMW on batteries and carbon fiber? (UPDATED)

[UPDATED 11/25/14 2:00 PM EST to correct mistranslated quotes and include Tesla’s response.] In an interview with the German weekly Der Spiegel, Elon Musk said that the German auto industry should devote “much more energy to the development of batteries,” perhaps an allusion to Daimler’s recent decision to shut down Germany’s only cell manufacturing facility. He… Read more »

Lexus ad ridicules BMW i3

They’re at it again. As Toyota execs talk trash about electric powertrains, subsidiary Lexus has launched a second ad campaign (via Green Car Reports) that makes fun of EVs, touting pure hybrids as superior.    In the latest five-minute video (perhaps an outtake from the new Dumb and Dumber movie), two groups of jokers set out on a… Read more »

BMW’s fast charging strategy: Clarifying some nuanced announcements

Range anxiety: we’re not sure whether it’s a serious disease or a psychosomatic ailment, but it’s one of the most commonly-cited objections heard from potential EV buyers, and automakers take it quite seriously. All of the top EV-makers are investing heavily in public charging infrastructure in an effort to eradicate this dreaded malady. At the… Read more »

BMW’s Light and Charge combines street lighting with EV charging

BMW has developed an energy-efficient street light that is also an EV charging station. The Light and Charge unit combines LED technology with a standard Level 2 charging connector that’s integrated into BMW’s ChargeNow network. “Light and Charge is a simple and innovative solution to naturally integrate a reliable network of charging stations in the… Read more »

German consortium halfway to goal of reducing carbon fiber costs by 90 percent

BMW has bet big on carbon fiber – it’s a key material in the groundbreaking i3 and i8 EVs, and the Bavarian automaker is steadily increasing production of the stuff. However, the miracle material is still too expensive for most automakers to take advantage of its strength and light weight – the average cost of… Read more »