Tesla VP for Engineering Chris Porritt chatted with the British news outlet Auto Express this week about the company’s eagerly-awaited Model 3. He made no major revelations, but hinted that the game-changing automobile might be offered in several body styles, something that could attract a broader range of buyers.
“We don’t know what type of customer we’re trying to appeal to yet, but we want to speak to more customers…Lots of them!” said Porritt. “We’ve got specific customers for Model S, we have an idea with Model X, but we need to appeal to more people with Model 3. We want this car to be £30,000 to £35,000, with derivatives which will appeal to all sorts of people. SUVs, estates [station wagons] – who knows?”
Porritt reiterated that advances will be needed to hit Tesla’s desired price target. “The type of technology we have now is quite expensive. To enable us to sell Model 3 for a more cost-effective price, we need to take the cost of building it down as well. We’ve got to be more efficient in the way we build it and we will have to use more cost-effective materials and/or be cleverer with the materials we use.”
At the other end of the market, there don’t seem to be any immediate plans for a next-gen Roadster. “We may do a Roadster or a sports car again, but at the moment we are on a trajectory to get more volume rather than focus on a specialist product,” said Porritt.