Roland is one of the world’s best-known builders of electronic musical instruments – its synthesizers, which are played by Herbie Hancock, George Duke and hundreds of other virtuoso musicians, can recreate any sound audible to the human ear.

So when Japanese startup automaker GLM, which builds an electric version of the Tommykaira ZZ racing car, wanted a driving sound generation system, it turned to Roland.

The new driving sound system for GLM’s ZZ will use Roland’s SuperNATURAL synthesizer technology to create dynamic sounds that change depending on real-time driving situations like acceleration, deceleration, and changing motor load – just as a musical sound changes in response to how hard a key is struck.

Driving sounds are reproduced through the car’s stereo speakers. Drivers can select from several driving sound types, including “neo-futuristic sounds that will give sports car enthusiasts the experience of driving a space ship on the road.”

The new system will be available as an option on the GLM ZZ, beginning this fall.

Source: Roland