Whimsical signs point drivers to Swedish charging stations

Public charging stations are proliferating around the world, but many drivers are unaware of them. Curious consumers often cite a lack of charging infrastructure as one of the top objections to buying an EV.

A Swedish charging network operator believes a lack of signage could be part of the problem – there are more than 8,000 charging points in Sweden, but few signs advertising their presence – so the company decided to bring its charging stations to drivers’ attention in an unusual way.

Recently, Swedish drivers have been surprised to see signs leading to EV charging stations on flags, stacks of hay, horse blankets, pizza cartons and toilet paper – and even on a biker’s vest and on the back of a dude’s head!

“There are thousands of signs pointing towards gas stations, but only about twenty official signs showing the nearest charging station,” said Nathalie Kinell, CMO of Bee Charging Solutions. “Unfortunately, that creates a feeling that the charging infrastructure just isn’t there. With these unusual and playful signs we want to show people how close it actually is to the nearest station, and at the same time create a conversation about why there aren’t more signs already, and what both the industry and the governmental organizations need to do to speed up the transformation towards electrified transport.”

Source: Bee Charging Solutions

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