Tritium announces European expansion, opens EU HQ in The Netherlands


Australia-based EVSE manufacturer Tritium has opened a new European headquarters in Amsterdam. The facility will be the center for its European sales program, and will house a training and accreditation unit for technical service and customer support. It also has the capability to customize Tritium’s products to meet local market needs and specific customer requirements.

The Amsterdam site includes an “in confidence” testing center, available for use by auto manufacturers. As a privately-owned company with no strategic partnerships in the automotive sector, Tritium is able to offer comprehensive and confidential testing facilities for any automaker’s vehicles.

Tritium claims to have around 20% of the West European market for fast chargers. It has supplied over 50% of the DC fast chargers in operation in Norway, and now aims to develop its sales further in Germany, the UK, France, Benelux and Scandinavia.

Tritium Veefil

“The opening of this facility represents a major commitment to the European market, and it’s in direct response to increased demand for our products and services from this region,” explains Jeroen Jonker, Tritium’s General Manager – Sales Europe. “In just a few years Tritium has made a significant impact in the fast charging sector, and we needed to have a local presence in Europe ahead of a very active year, when we’ll be launching a number of new initiatives.”

“Thus far, we have been very successful in deploying charging infrastructure in the utilities and network sector and partnering with leading CPOs and back-end providers,” Jonker continues. “The recent surge in new EV model launches in Europe has sparked increased interest in our Veefil range of 50 kW Fast Chargers and Ultra-Fast Chargers (150-475 kW), for both urban and corridor charging. Tritium is working closely with leading companies in the European automotive and petrol/retail industries, in order to provide the best suited and most efficient fast charging solution in the market. We chose to base ourselves in Amsterdam because it’s central to all our key markets and has excellent transport links.  It’s a modern city with a high skills base.”


Source: Tritium

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