Southern California-based medium-duty electric truck manufacturer Harbinger has received 4,000 binding pre-orders from customers that include Bimbo Bakeries USA, RV manufacturer THOR Industries, postal service operator Mail Management Services and several North American commercial vehicle dealers.

These include Doggett Equipment Services Group (500 units), Campbell Supply (125 units), GATR Truck Center (500 units), ETHERO Truck + Energy (200 units) and Electric Commercial Vehicles (50 units). Harbinger says its growing North American network of dealers is positioned to serve 78% of the population.

The company also announced the closing of an additional $13 million in Series A funds in the fourth quarter of 2023 from investors that include Coca-Cola’s System Sustainability Fund. This brings the new Series A total to $73 million, which Harbinger plans to use to expand manufacturing capacity and launch commercial production in the fourth quarter of 2024.

“We are focused on the medium-duty vehicle segment, where there is a huge variety of vehicles built on chassis like ours,” said Harbinger CEO John Harris. “Today, most manufacturers are adapting gasoline or diesel vehicles to electrification, rather than building a ground-up electric platform. This compromised approach leads to concerns with vehicle safety and durability as well as higher production costs, which is why we chose to start fresh with a clean sheet design.”

Source: Harbinger