Fleet customers represent a lucrative line of business for General Motors. This year, the company reported that GM Fleet achieved its best first quarter of commercial fleet sales since 2006.
In order to better address the rapidly-changing fleet market, GM has now brought all of its fleet products and services under a new brand called GM Envolve. The new business unit will be headed by VP of Commercial Growth Strategies and Operations Steve Hill.
GM Envolve is “a one-stop customer experience, designed with input from customers and dealers, to make it easier to tap into all the products and services GM has to offer.” GM Envolve will offer “a full program of tailored solutions, providing high-tech management for both ICE and EV commercial fleet operations,” and “give business customers more ways to reduce their environmental impact, streamline fleet operations and increase driver safety.”
Each large fleet customer will be assigned a dedicated account executive to offer coordination and recommendations, “backed by a team of experts to help identify and curate a package of GM’s technologies and innovative solutions for each customer’s business.” A digital platform for customer use is in the pipeline.
GM Envolve is designed to give fleets “efficient, uncluttered access” to various GM business units, including BrightDrop, GM Genuine Parts, OnStar Business Solutions (tracking and data analysis), and energy management for EV fleets. Consultants will be available to help with upgrading from ICEs to EVs, including such services as telematics, route planning and EV charging.
Among the first GM Envolve customers are Domino’s, which ordered 800 Chevy Bolt EVs last year, and AutoZone, which plans to order 60 Chevy Bolt EUVs this summer.
“GM Envolve will leverage the complete power of General Motors to offer the best solutions to customers and further reinforce why we’ve increased our fleet sales for five consecutive quarters,” said GM Executive VP Steve Carlisle. “We will bring our customers in to create tailored solutions to meet their unique business challenges.”