AmpUp has released its new Pricing Recommendation Engine, a feature within the AmpUp EV Cloud charging platform designed to help EV charging site operators set competitive and data-driven pricing. This tool is available at no additional cost to AmpUp’s Pro Plan customers and is intended to streamline the pricing process for charging site hosts.

AmpUp says the Pricing Recommendation Engine consolidates five factors—local utility rates, including time-of-use pricing and demand charges, historical site charging patterns, and competitor pricing in nearby locations—to generate customized price recommendations for each charging site. The engine offers site-specific guidance and continually updates recommendations as utility tariffs and regulatory rates change. For new charging sites with limited usage data, the system generates initial baseline recommendations and refines them as more data becomes available.

The Pricing Recommendation Engine is compatible with all hardware supported by AmpUp, without requiring additional devices, external subscriptions or specialized telematics data. The company notes the tool automates price guidance and simplifies onboarding, bypassing common requirements for manual tariff entry or extended questionnaires. Recommendations are presented using an intuitive, color-coded interface designed to provide clear guidance without reliance on third-party services or add-ons.

“Pricing uncertainty is the biggest barrier preventing site operators from maximizing their EV charging investments,” said Tom Sun, CEO of AmpUp. “Our Pricing Recommendation Engine solves this by putting immediate, comprehensive market power directly into the hands of our customers, reinforcing the value we deliver to our partners.”

Source: AmpUp