Tesla is anticipating great things in Europe – by the end of 2014, it expects combined sales in Europe and Asia to be almost twice as high as in North America. The company announced at this week’s Geneva Auto Salon that it will open more than 30 new service centers and stores across the continent.
Tesla also continues to rapidly expand its Supercharger network. “By the end of this year, we expect you will be able to travel almost anywhere in Europe using only Superchargers,” said Elon Musk on a recent trip to northern Europe.
Tesla has launched a program to offer leasing and financing options for Model S buyers in Germany, in partnership with rental company Sixt, and plans to introduce similar programs in other countries soon.
So far, Model S has been a hit not only with European drivers – it became the best-selling car in Norway soon after its launch there – but with the press as well. Recent accolades include Car of the Year in Sweden and Norway, Most Stylish Car in Switzerland, and the Car of the Year Prize of Honor in Denmark.