Noveon Magnetics has announced a multi-year supply agreement to deliver rare earth magnets to General Motors. Production has begun and initial magnet deliveries started in July 2025, according to Noveon. The agreement supports a wide range of GM vehicle components, with an explicit focus on the company’s full-size SUVs and trucks.

Noveon says it is the only operational manufacturer of sintered neodymium-iron-boron (NdFeB) rare earth magnets in the United States and provides a domestic, vertically integrated supply chain for critical magnet needs. Its EcoFlux process allows for increased resource efficiency and integration of recycled materials into the magnet manufacturing chain.

Applications listed for Noveon’s magnets include electric vehicles, wind turbines, industrial robots, general motors, pumps, and military systems. The company says its magnets deliver high performance and meet a full range of commercial demand requirements.

“Working with domestic manufacturers like Noveon allows us to increase the resiliency of our supply chain while supporting American jobs and strengthening our industry and economic security,” said Jeff Morrison, General Motors global chief procurement officer. “Noveon’s magnets will support our most popular vehicles and help continue to deliver a leading portfolio of choice for our customers.”

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Source: Noveon Magnetics