It’s official: Tesla will build its game-changing Gigafactory in Nevada. CEO Elon Musk and Governor Brian Sandoval made the announcement at a press conference, and each gave the usual pep talk.

“Tesla will build the world’s largest and most advanced battery factory in Nevada, which means nearly one hundred billion dollars in economic impact to the Silver State over the next twenty years,” said the Governor. “These 21st century pioneers, fueled with innovation and desire, are emboldened by the promise of Nevada to change the world.”

“The Gigafactory is an important step in advancing the cause of sustainable transportation and will enable the mass production of compelling electric vehicles for decades to come,” said the Innovator. “Together with Panasonic and other partners, we look forward to realizing the full potential of this project.”

The Gig will be built at the Tahoe-Reno Industrial Center, a sprawling locale where major players such as Wal-Mart, Dell and Toys R Us already have facilities, conveniently located next to an Interstate highway and a major rail corridor. The owner of the industrial park is a colorful character called Lance Gilman, who also owns the fabled Mustang Ranch brothel.

According to Automotive News, Governor Sandoval will ask the state legislature for a package of incentives that could total as much as $1.3 billion, one of the largest in the history of the US auto industry. (According to Good Jobs First, the top recipient of state tax incentives is Boeing, which has received a total of $11.9 billion in goodies from the state of Washington – the largest in the automotive industry are Chrysler, which received $1.3 billion from Michigan, and Nissan, which scored $1.25 billion from Mississippi.)

Sources: Tesla, Wall Street Journal, Green Car Reports, Reno Gazette-Journal, Automotive News