In May, Tesla acquired Riviera Tool & Die, a Michigan-based firm that makes large stamping die systems used to produce automotive sheet metal parts. The Californians have now taken over the company’s Grand Rapids facility and rebranded it as Tesla Michigan.
Reporter Rick Albin from local TV station WOOD recently took a factory tour and a Model S test drive.
“The former Riviera Tool & Die, now Tesla Michigan, was already making some integral parts for us,” said Tesla Northeast Regional Sales Manager Will Nicholas. “It made sense for us to adopt a supplier as one of our own.”
This facility is Tesla’s first physical presence in the Automobile State, where, ironically, the company is not allowed to sell its vehicles directly to buyers. That’s a situation that Tesla eventually hopes to rectify – a couple of state lawmakers were also on the factory tour.