Price appears to be the main objection, but charging infrastructure and range are also factors—almost a third of respondents who are open to EVs said they want to see more availability of charging points before making the switch, while one in five of those who are not interested in EVs said they would consider buying one if their range were greater.
Global initiatives to raise awareness of air pollution and emissions seem to have had some effect, but only 38% of RingGo’s respondents said that the environmental impact of driving affects the amount of driving that they do.
The UK government has proposed to phase out fossil fuel vehicles by 2035, and as RingGo sees it, the government and the automotive industry need to take more action to get UK drivers on board.
“More is needed from businesses and operators to expand the understanding of what EVs can offer drivers, how far they can really go and the ever-growing availability of charging points,” said RingGo Managing Director Peter O’Driscoll. “We also need to ensure people know about the financial benefits—the Benefit In Kind scheme and emissions-based parking are just the start. With this knowledge and mounting incentives, motorists will be able to make informed decisions about their next car.”