Mahindra to launch £13,000 EV in UK market

Mahindra e2o

The Indian conglomerate Mahindra has been developing a variety of EVs since it bought automaker Reva in 2010. One of these is a small city runabout called the e2o that has been undergoing trials in India.

Now Mahindra says it will launch the e2o, with a starting price just under £13,000, in London in April, to be followed by several other UK markets (via Evening Standard). This will be the company’s first venture into a market outside of the Indian subcontinent, and the first Mahindra-branded vehicle in the UK.

Mahindra e2o

Mahindra designed the e2o as an affordable city car for young families with a driveway or garage looking to buy their second car. The e20 will be sold only online, and repairs will be handled by a network of mobile service technicians.

“We want to take EVs out of the elitist market and make it more of a run-of-the-mill thing,” said Arvind Mathew, Chief Executive of Mahindra’s EV business. “Our product is really designed for city commuting, not for long-distance driving. Our foray into the UK is purely electric so it’s a big deal for us because as a brand we don’t exist [in the UK].”

 

Source: Evening Standard