Lyteflo, a new electric vehicle (EV) merchandising company, has received $3 million in seed funding.

Lyteflo’s platform integrates into auto dealership web sites to help them move their EV inventory faster and appraise EV batteries with precision. It provides data-backed sales tools to answer customers’ most prominent questions.

Lyteflo’s EV Revenue Platform provides a suite of tools that communicate VIN-specific EV savings including fuel and maintenance savings, state, federal and local tax incentives, a charger and trip planner, personalized ownership reports and EV data enrichment, adding EV-specific information to a dealership vehicle’s detail pages.

Dealerships are embedding Lyteflo into their web sites to increase EV lead conversion and ultimately sell EVs faster. The company is working on integrating additional tools into the platform, including EV battery testing and health reports.

Lyteflo also recently announced a partnership with DealerOn, connecting the company with 7,000 dealers around the US.

“While innovators and disruptors led the first wave of electric vehicle adoption, the next wave is going to fall on dealerships and more traditional retail channels,” said Lyteflo co-founder and CEO Ryan Osten. “We created Lyteflo to help dealerships sell millions of EVs by providing the tools they need to capitalize on the EV movement rather than get left behind.”

Source: Lyteflo