Workhorse’s plug-in pickup truck draws $300 million in pre-orders

Tesla isn’t the only company demonstrating pent-up demand for EVs. Workhorse Group (NASDAQ: WKHS) says it has received $300 million worth of pre-orders for its W-15 plug-in hybrid pickup truck.

CEO Stephen Burns told Autoblog that soliciting advance orders was part of the company’s strategy. “We couldn’t build it and hope [customers] came,” he said. “We wanted to make sure there was an audience of customers.” However, even he was surprised at the level of interest: 4,560 letter-of-intent pre-orders came in following the pickup’s reveal event in May.

The W-15 features dual electric motors providing a total of 460 hp, a payload of 2,200 pounds and a towing capacity of up to 5,000 pounds.

Workhorse expects to deliver its first trucks by late 2018, at an estimated price of $52,500 each. After the company satisfies its initial fleet orders, Burns said it will turn its attention to individual customers, who could hope to get a W-15 late in 2019.

Workhorse may not be alone by the time it gets to market. Canadian company Havelaar has developed the Bison E-Pickup, and Bollinger Motors is working on a sport utility truck – and of course, Tesla has been talking about a pickup truck for some time.

Meanwhile, Workhorse has begun testing its new N-Gen electric van, which features a lightweight composite body an expected range of 100 miles. Options include a gas range extender and an integrated HorseFly Unmanned Aerial Vehicle Package Delivery System.

“The new N-Gen platform represents a new day for last-mile delivery,” said Burns. “With agreements now in place to test and operate N-Gen vehicles in several cities across the United States, Workhorse continues to be on the front edge of transformative innovation in the commercial transportation sector.”

Steve Burns will participate in a panel discussion on the electric truck industry at the Goldman Sachs Industrials Conference on November 14 in Boston.


Sources: Workhorse Group, Autoblog, Green Car Reports

Create Account. Already Registered? Log In

EV Engineering Webinars

The free webinar sessions from our Spring 2022 Virtual Conference are now available to view on-demand. Register for a session below to watch the recording and download the presentation.