Bob Lutz himself will be introducing three new models: A 4WD pick-up truck with an 800 horsepower option; a technology-packed, luxury class 4WD SUV; and a 12-passenger van.

There’s nothing small or wimpy about VIA Motors’ electrified trucks, whether you call them plug-in hybrids or extended range electric vehicles (eREVs), as the company prefers. Bob Lutz himself will be introducing three new models at the North American International Auto Show in Detroit in January: a 4WD pick-up truck with an 800 horsepower option; a technology-packed, luxury class 4WD SUV; and a 12-passenger van designed for ride-share and shuttle applications. Production for fleet sales will begin in 2013.

“These three new offerings demonstrate VIA’s commitment to electrify the top-selling vehicles that use the most gas and can therefore benefit the most from converting to low-cost electric fuel, while at the same time, reducing more emissions to benefit the communities they serve,” said VIA President Alan Perriton.

Privately-held VIA Motors works with OEM partners to build plug-in versions of full-size trucks, vans and SUVs, using VIA’s proprietary V-DRIVE electric powertrain, and sells directly to fleets under the VTRUX brand name. VIA’s creations boast all-electric ranges of up to 40 miles, and fuel economy of up to 100 mpg.

Source: VIA Motors