Tesla announced today that Model S has completed crash testing, earning a five-star safety rating. With the final hurdle for public sales cleared, the company will begin customer deliveries on June 22.
Tesla is totally committed to marketing Model S (unlike another automaker that began delivering its new EV this week), and has a full schedule of media events planned. The company will be branching out from Silicon Valley, opening a new retail store in White Plains, New York, and taking Model S on a five-city tour through Canada.
For those whose hearts race at the sight of industrial presses stamping rolls of aluminum into doors and hoods, and robots assembling the components into cars, the company offers a series of blogs called “Inside Tesla.” Every Tuesday through the start of Model S deliveries, a new video will highlight a segment of the Model S manufacturing process.
Also this week, Tesla provided details on the various ways that drivers can customize their Model S. The regenerative braking feature, which feeds energy back into the battery when you take your foot off the accelerator, can be adjusted to offer more or less resistance. Model S also allows you to change the resistance required to turn the steering wheel. The suspension can also be personalized. As Tesla tactfully notes, every customer is different (we’re sure that all are well-fed, and some may bottom out on speed bumps).