Tesla reported by far the highest sales in company history for the fourth quarter of 2013. With almost 6,900 vehicles sold and delivered, Tesla exceeded prior guidance by approximately 20%. The stock market was naturally pleased – TSLA shares soared 15% on the day of the news, and continued to inch higher the next day.
After three highly-publicized Model S fires in the fall, many speculated that Tesla sales might take a hit. There has also been some discussion of late about EVs’ performance being hurt by extreme temperatures. Not a bit of it, said Tesla. In its press release, the company claimed that “the two key drivers of demand were the superlative safety record of the Model S and great performance under extremely cold conditions.”
The company reiterated that NHTSA had awarded the Model S a perfect 5-star safety rating, and pointed out that Tesla is the only manufacturer with a perfect safety record of zero deaths or serious injuries, “despite dozens of high speed collisions.”
Tesla also released a thrilling video that extols the many cold-weather-friendly features of the Model S, from its traction control to its temperature-controlled battery to its ability to preheat or precool the passenger compartment. Be sure to watch the video all the way to the end.