EV Engineering News

Tesla posts highest quarterly sales ever, trumpets Model S cold weather performance

Tesla reported by far the highest sales in company history for the fourth quarter of 2013. With almost 6,900 vehicles sold and delivered, Tesla exceeded prior guidance by approximately 20%. The stock market was naturally pleased – TSLA shares soared 15% on the day of the news, and continued to inch higher the next day.

After three highly-publicized Model S fires in the fall, many speculated that Tesla sales might take a hit. There has also been some discussion of late about EVs’ performance being hurt by extreme temperatures. Not a bit of it, said Tesla. In its press release, the company claimed that “the two key drivers of demand were the superlative safety record of the Model S and great performance under extremely cold conditions.”

The company reiterated that NHTSA had awarded the Model S a perfect 5-star safety rating, and pointed out that Tesla is the only manufacturer with a perfect safety record of zero deaths or serious injuries, “despite dozens of high speed collisions.”

Tesla also released a thrilling video that extols the many cold-weather-friendly features of the Model S, from its traction control to its temperature-controlled battery to its ability to preheat or precool the passenger compartment. Be sure to watch the video all the way to the end.


Source: Tesla

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