Tesla non-pickup truck to be revealed in November

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Tesla’s pickup truck is surely the most eagerly-awaited new vehicle since…well, Tesla’s last vehicle. Pickups are the biggest segment of the US auto market, and electrifying them will be a major, and necessary, turning point for EV adoption. Ford, GM and startup Rivian all have electric pickups in various stages of development, but Tesla is the trend-setter, and these companies and many others will be watching Tesla’s unveiling ceremony closely.

When Tesla unveiled Model 3 in 2016, the downpour of advance reservations brought a flash flood of publicity to the EV industry. As Electrek recently noted, Tesla didn’t trumpet the reservation numbers after its most recent unveilings (Model Y, the Roadster and the Tesla Semi). Will it do so after the pickup launch? An impressive number could inspire other automakers by demonstrating how much pent-up demand there is for a plug-in pickup.

So far, the most intriguing thing we know about the planned pickup is that it “won’t look like a normal truck,” as Elon Musk told the Ride the Lightning podcast in August. Musk also said the Tesla truck will be available with 300,000 pounds of towing capacity and up to 400 to 500 miles of range, and that he’s holding firm on a starting price under 50 grand: “It’s got to be like $49,000 starting price max. Ideally less. It just can’t be unaffordable. There will be versions of the truck that will be more expensive, but you’ve got to be able to get a really great truck for $49,000 or less.”

Another major milestone for electromobility may be at hand: Elon Musk seems to be getting better at holding to deadlines. In a recent tweet to a fan, he said the unveiling ceremony will take place in November, as planned.

Source: Ride the Lightning, Electrek

  • Namakabrood Abrood

    If your work doesn’t require a pickup truck, then you must be a Redneck.

    • Missionary Alan

      Or maybe you prefer a manly vehicle

  • SJC

    People buy Ford, GM, Dodge, Toyota and Nissan pickups.

    • bytrain

      And when Toyota and Nissan first introduced their pickups to the US market, the mantra was “People buy American pickups.” If Tesla introduces a good product, there will be a market for it.

      • SJC

        There could be, but 200,000+ per year?
        GM, Ford and Dodge each sell more than 500,000 per year.

        • Shrawan

          Eventually it’ll get to that number, the disruption will be in stages if Tesla prices it well.

          • SJC

            So, you say 200,000+ in five years?
            Will it be as popular as the Model 3?

  • EV_Follower

    The more I read about this vehicle, I’m starting to wonder if it’s really a half-ton pickup competitor. It’s starting to sound more like a 3/4 or 1 ton pickup to compete with the F250/350’s of the world. This might be a better fit to address pickup truck drivers in rural areas that need the vehicle for their livelihood as opposed to the suburban weekend warriors. This would also cement purchases from trades, contractors, and government agencies that rely on such a vehicle.

  • Brian

    Why say “non-pickup truck”? All I’m getting is … WOOOSH! 😊

  • MDR

    300,000# towing capacity?

    • NL4M

      It could tow it — just like when Ford shows it moving a train a few feet….