The EV markets on the two sides of the Atlantic look very different. Tesla tops the bestseller list in the US, followed by Nissan. In Europe, Nissan’s partner Renault rules the roost.
Some 97,687 pure electric vehicles were sold in Europe in 2015 – that represents 0.61% of the overall European car market, and an increase of 47.8% compared to 2014. Of those, 23,086 units were from Renault – a market share of 23.6% (or 25.2% if you include the Twizy). EVs represented 1.4% of the company’s total European sales.
Renault sells three EV models in Europe: The Zoe compact hatchback (which sold 18,453 units in 2015), the Kangoo Z.E. small commercial van (4,325 units); and the Twizy, a quirky-looking urban two-seater.
The Zoe performed particularly well in France, thanks to the “superbonus” incentive set up by the French government in April.