EV Engineering News

New study: Testosterone sells Teslas

Strategic Vision, a research-based consultancy, has released a New Vehicle Experience Study, which purports to offer some psychological insights into the behavior of Tesla buyers.

Most of the conclusions here will surprise no one: Tesla owners have double the average household income of other EV owners ($293,200), and are more likely to be adding a Tesla to their household fleet (51%) than replacing another vehicle. Tesla owners rank Performance – particularly “Handling and Cornering” – as their top priority (90%), whereas Fuel Economy is the top priority for Volt, LEAF and Prius Plug-In buyers (97%, 94% and 98%, respectively).

It’s probably also no surprise that most Tesla owners are male, but it is interesting that Strategic Vision found 29% fewer female owners compared to the average luxury buyer, 10% fewer than the average EV buyer, and 14% fewer than competing performance vehicles like the Mercedes CLS-Class and BMW 5 Series.

Blue or pink, Tesla buyers adore their cars (it would be strange if they did not, after parting with nearly 100 grand). Strategic Vision’s Teslanauts expressed “Love” for their Overall Vehicle Experience at a 20% higher rate than the average EV owner.                         

 
Source: Strategic Vision

Comment
Create Account. Already Registered? Log In

Virtual Conference on EV Infrastructure: Free to Attend

Don't miss our next Virtual Conference on December 4-6, 2023. Register for the free webinar sessions below and reserve your spot to watch them live or on-demand.

LOAD MORE SESSIONS

EV Engineering Webinars & Whitepapers

The Tech

New venting technology for EV drive modules (Webinar)

Altilium works to transform mine tailings into valuable EV battery materials

Will designating China as an “entity of concern” spur the development of US supply chains?

White House clarifies (sort of) EV tax credit eligibility rules for foreign companies

The Vehicles & Infrastructure

New York State opens applications for $100 million in funding for electric school buses

Westminster City Council powers fleet of 45 electric refuse trucks with waste

Today’s EV infrastructure webinar schedule: Monday, December 4th

Daimler Truck puts EVs into service in its own logistics operations in the Pacific Northwest

Sweden’s Charge Amps produces sleek, stylish smart EV chargers

FTC seeks public comment on its labeling requirements for public EV chargers

2 days left to join the Virtual Conference on EV Infrastructure

Swiss firm Designwerk presents container-sized Mega Charger for commercial EVs

Updated OpenADR communications standard helps utilities manage renewables and EV charging

Rivian launches leasing for R1T electric pickup truck in 14 states

EV Tech Explained