EV Engineering News

July plug-in sales: total pulls back as LEAF edges ahead

Total US plug-in sales saw a substantial drop in July, to 6,592 units. Last month’s three front-runners all succumbed to the summer doldrums, but the second-tier sellers held steady or showed slight improvements.

The LEAF edged into first place in July with a total of 1,864, which is a drop from June’s 2,225 but still represents a year-to-date increase of 230% over 2012. Nissan has now sold over 30,000 LEAFs in the US.

Chevy sold 1,788 Volts in July, a steep drop from June’s record total of 2,698. Year-to-date sales are up 9% over 2012. GM ended production of the 2013 Volt a month ago, and we’re all impatiently awaiting news of the 2014 model. GM spokeswoman Michelle Malcho told InsideEVs that the company will announce 2014 pricing in mid to late August. Many are expecting the MSRP to be reduced.

The Toyota Prius Plug-in is the comeback story of the month, as 817 were sold, a 40%  improvement over June’s 584. However, year-to-date sales are roughly equivalent to 2012’s, which counts as a poor showing in this fast-growing segment.

Ford’s plug-in line continued its modest but respectable performance – July’s sales figures are similar to June’s. The Fusion Energi sold 407 in July, the C-MAX Energi moved 433, and little Cinderella (aka the Ford Focus Electric) did 150. Ford has dropped the MSRP for the 2014 Focus Electric to $35,200, and there are rumors of an impending price cut on the C-MAX Energi as well.

According to InsideEVs’ estimate, Tesla’s Model S moved about 700 units in North America in July. We’ll get a more precise figure when the company reports second-quarter results on August 7. Tesla is now caught up on US orders, and is concentrating on shipping to Europe. Deliveries in Norway and Switzerland are expected to begin in mid-August.

The Chevrolet Spark EV sold 103 in July, its first full month of sales.

The Toyota RAV4 EV’s July sales reached triple digits for only the second time. However, citing paltry sales, technical problems and probable per-unit losses, InsideEVs recently speculated that the model may be cancelled.

The Honda Fit EV managed a decent 208 sales in June after announcing more generous lease terms, but it failed to hold on to that , moving a meager 63 units.

The smart fortwo ED sold another handful in its third month on the market. Company head Mark Webster told InsideEVs that he expected the tiny city car to stay around the 60-per-month level until it goes on sale nationwide in October. He also confirmed that there will be a next generation of smart EDs next year.


Source: InsideEVs

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