General Motors has announced a new strategy to offer its EV technology to other vehicle-makers and commercial customers. The company estimates that the total addressable market for electrification components could reach $20 billion by 2030, as a growing number of industries introduce their own emissions reduction goals.
“GM has an established strategy, network of integrators and co-development agreements to apply an extensive array of components and solutions to a broad range of customers and use cases,” says Travis Hester, GM’s VP of Electric Vehicle Growth Operations. “GM is uniquely positioned to serve as a leader not only through new EVs across our brands, but through additional technology applications.”
Chevrolet Performance offers powertrain components to the vehicle aftermarket. With the upcoming Electric Connect and Cruise eCrate Package, the division will add EV technology to its offerings, enabling customers to work with qualified installers through GM’s electric specialty vehicle modifier (eSVM) program. GM’s demonstrated proof-of-concept electric conversion vehicles include the E-10 pickup, K-5 Blazer-E, eCOPO Camaro, and Project X, which was built in collaboration with Cagnazzi Racing’s eCrate Solutions Group.
GM Powered Solutions will begin introducing tailored electric component sets to customers in the marine, on-highway, off-highway and industrial segments.
In a strategic collaboration with Textron Ground Support Equipment, GM will provide EV components to electrify Textron GSE’s TUG line of baggage tractors, cargo tractors and belt loaders. GM will provide technology to Powertrain Control Solutions, which will integrate the components into electric powertrains for TUG equipment, assisting in the electrification of airport ground support equipment.
GM has made a strategic investment in Seattle-based Pure Watercraft, and the two companies will collaborate to develop and commercialize battery-electric watercraft.
“Our customers will benefit from GM’s vast network of resources, support and experience as an innovator in the electrification space” Hester said. “As we advance our Ultium Platform and other zero-emissions technologies, we anticipate smaller, more affordable, and more flexible components and offerings over time.”