European auto trade group: EVs are only selling in rich countries with incentives

BMW i3

The European Automobile Manufacturers’ Association (ACEA) has published a new report that correlates the market uptake of plug-in vehicles in the EU countries with both GDP and government incentives.

Unsurprisingly, ACEA’s data shows that EV uptake is far greater in the richer countries – the only European countries that have a plug-in market share above 1% also have a GDP per capita of more than €30,000 ($35,000). In countries with a GDP per capita below €17,000, plug-in vehicles’ market share remains close to zero.

Of the EU’s 5 biggest car markets – Germany, the UK, France, Italy and Spain – only the UK and France have reached a plug-in market share over 1 percent. The lowest market shares are found in the poorest countries.

“Our data demonstrates that, even though it is growing, the European market for [plug-in vehicles] remains extremely patchy, which makes it difficult to envisage anything like an EU-wide mandate or crediting system,” said ACEA Secretary General Erik Jonnaert. “Many people take the Norwegian market as a benchmark. But just like its €64,000 GDP, more than twice the EU average, Norway’s [plug-in] share of 29% is an exception in Europe. Nobody looks at Greece for instance, where only 32 [plug-in vehicles] were sold last year. This should be a wake-up call for policy makers. Future decarbonisation measures should be inclusive, rather than assuming that all countries are in the same position as a handful of advanced ECV markets.”

Government EV incentives vary widely across Europe, and the ACEA’s figures show that plug-ins’ market share is only significant in countries that offer substantial incentives. Five EU member states do not offer any incentives at all.

“The final product alone – no matter how good it is – is not sufficient to create demand,” said Jonnaert. “As well as harmonised and coherent consumer incentives to stimulate sales, we need more investments in recharging and refueling infrastructure in all EU member states, before we can expect consumers throughout the EU to really embrace alternatively-powered vehicles.”


Source: European Automobile Manufacturers’ Association

  • Al

    Poor Germany…

  • brenno

    Hopefully as prices come down this can help stimulate further growth…it seems like ev uptake generally needs government support to begin with. Even here in Australia with high incomes per capita ev uptake has been slow and we have no government support.

  • Ramon A. Cardona

    All technologies have begun in rich countries including electricity. No news here.

  • Tanstaafl

    This is typically the static market view of the car industry. Update your model ones a year, offer a new generation every 8-10 year and perhaps you can gain a 1% percent in market share (or loose it).

    When looking at the uptake of the electric vehicle market, a snapshot of the current situation does not tell you what you need to know.
    Looking at the speed of the transition is not even enough.
    You have to look at the change of the speed of the transition.
    You have to look at the change of the speed of price changes.

    You have to discover the S-curve and where you are on that curve.
    The S-curve climbing to 1% or 2% in the richer markets after nearly a decade looks flat, but it is not.
    Others recognize this as the infliction point. Where the S-curve changes from nearly flat to clearly climbing. In a few years it can be close to vertical.

  • Disqusor

    Today costs related to production of EV´s simply needs incentives. In Norway, without incentives, EVs will have a 100% price raise !!!