As the Official Automotive Partner for the 2012 Olympics, BMW will supply a fleet of 4,000 vehicles for the London games, which begin July 27.
As the Official Automotive Partner for the 2012 Olympics, BMW will supply a fleet of 4,000 vehicles for the London games, which begin July 27. The Organising Committee has set an ambitious emissions target for the Olympic fleet, and BMW is doing its bit. 240 of the vehicles will be electric and hybrid cars, and the fleet will handily surpass the Committee’s emissions target, with average CO2 emissions of 116 grams CO2/km.
"It was vital that our partner in this field could deliver a one-stop shop solution and meet our sustainability targets," said the Organising Committee’s Transport Director Richard George. "BMW has surpassed our requirements and we are delighted to be working with them."
Chris Brownridge, BMW’s UK Marketing Director, said, "Our London 2012 fleet shows what BMW technology can achieve today in terms of fuel economy and low emissions, including the first major presence of super clean EU6-compliant cars on UK roads."
BMW will be providing 160 units of the 1 Series ActiveE, 40 of the Mini E, and 40 of the 5 Series Active Hybrid. The fleet will be on call for a wide range of duties – pulling boats out of the water at Weymouth, providing a mobile camera platform for the marathon, towing a horse ambulance across Greenwich Park, and carrying medal winners around the Olympic Park to media interviews.
Richard George said, "From motorcycles to electric vehicles and 4x4s, the requirements of the 2012 fleet are hugely diverse. BMW and MINI have provided a variety of different cars, ideal both for city driving and long distance, to travel to Olympic and Paralympic venues around the country."
"We look forward sharing our vision of sustainable urban mobility during the Games, including our revolutionary electric vehicle technology at the BMW Group Pavilion in the Olympic park," Brownridge said.
When they need to charge up, the electric BMWs will showcase Cool Britannia’s newest charging infrastructure – 120 new high speed charge points installed in five key locations around London.