The BMW i3 has proven pretty popular with US drivers since it went on sale here six months ago, selling over 4,000 units so far. At home in Germany however, sales have been less than wunderbar, according to the business newspaper kfz-betrieb.
German sales total about 1,900 units after nine months, far short of the 5,000 to 6,000 units the 43 German “i agents” were projected to sell before the end of the year. About a third of German buyers have opted for the REx range-extending engine, compared to around half here in the States.
BMW suggests that long shipping times are partly to blame for the disappointing sales. Be that as it may, the company has introduced attractive new lease terms, presumably to boost sales, as reported by Car and Driver.
German drivers can now lease an i3 for €555 ($692) per month, with a maximum of 2,000 miles. If they choose to buy the car, those fees go toward the purchase price.