Automakers are in the midst of what is arguably the largest technological shift since the birth of the industry, and it’s inevitable that they’re going to have problems. Despite their deep pockets and vast expertise in manufacturing, legacy brands are still struggling to catch up with industry gadfly Tesla—but as VW’s former CEO Herbert Diess… Read more »
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EV price war! Ford responds to Tesla price cuts, boosts production of Mustang Mach-E
The greatest barrier to EV adoption is the steep price premium relative to legacy vehicles—and for the past couple of years, prices have been moving in the wrong direction, thanks to supply-chain constraints and general post-COVID inflation. When Tesla recently announced price cuts of up to 20 percent, the boo-birds crowed about softening demand, but… Read more »
Ford invests an additional £125 million in Halewood plant to scale up UK EV production
Ford has invested an additional £125 million in its Halewood plant in the UK, bringing the total investment to almost £380 million and increasing its capacity by 70%. This latest investment secures employment for another 500 people and increases annual production from 250,000 to 420,000 units, says the company. Ford hopes to sell 600,000 EVs… Read more »
Munro & Associates talk to Ford EV leaders about F-150 Lightning challenges, Ford’s current projects and other topics
In a Munro Live video, Munro & Associates’s CEO Sandy Munro and its President Cory Steuben talked with Ford’s CEO Jim Farley, F-150 Lightning Chief Engineer Linda Zhang and Chief EV and Digital Systems Officer Doug Field about the challenges of developing the F-150 Lightning electric pickup, and Ford’s current projects. A Ford unit established… Read more »
Ford reaches agreement with Liontown Resources on lithium-providing spodumene concentrate
Ford has executed an offtake agreement with Australia-based battery materials company Liontown Resources for the supply of the lithium-providing spodumene concentrate for a term of 5 years. “Ford continues working to source more deeply into the battery supply chain to meet our goals of delivering more than 2 million EVs annually for our customers by… Read more »
Universal Technical Institute to add EV repair training to its Ford certification program
Universal Technical Institute (UTI), a Phoenix-based school that was founded in 1965, is adding a new EV-oriented curriculum to its Ford FACT (Ford Accelerated Credential Training) program. The new course is another step in UTI’s strategy of offering new EV certifications in certain manufacturer-specific advanced training (MSAT) programs. Nine of UTI’s 14 campuses currently offer… Read more »
Ford begins shipping E-Transit electric van, plans to boost production
The E-Transit, the electric version of Ford’s popular commercial van, is now shipping across the US. Ford says it already has more than 10,000 orders from 300 customers, ranging from small construction companies to municipalities like the city of Orlando, Florida, to large retailers like Walmart. The automaker is working on ways to increase E-Transit… Read more »
Ford to increase production of F-150 Lightning (again)
Responding to soaring demand for its EVs, Ford has been regularly announcing increases in planned production numbers. In December, CEO Jim Farley said demand had been “two to three times what we expected.” Now Ford says it plans to double production of the F-150 Lightning at the Rouge Electric Vehicle Center in Dearborn to 150,000… Read more »
Qmerit to provide home charging installation for Ford Mustang Mach-E customers
EVSE installation specialist Qmerit has teamed up with Ford to offer home charging station installation services. Ford offers customers two options for at-home charging: the Ford Mobile Charger, a portable Level 1/Level 2 charger; and the Ford Connected Charge Station, a 48-amp hard-wired Level 2 charger with intelligent features and connectivity. Qmerit operates a network… Read more »
Here come the electric pickup trucks! Rivian R1T in production, Ford boosts investment in F-150 Lightning
A startup EV-maker has won the symbolic victory of producing the first mass-market electric pickup truck. The first production Rivian R1T electric pickup truck has rolled off the assembly line at the company’s factory in Normal, Illinois. “After months of building pre-production vehicles, this morning our first customer vehicle drove off our production line,” wrote… Read more »