Ford CEO Jim Farley is no stranger to EVs—before he joined Ford, he worked at Toyota, and was deeply involved in bringing the Prius to the US market. In a wide-ranging recent interview with Fully Charged’s Robert Llewellyn, Farley talks about how he is shepherding his company through the process of electrification. Farley understands that… Read more »
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Is the Ford/Tesla charging agreement as big a deal as everyone thinks?
Unless you’ve just emerged from an internet-free retreat, you’ve surely heard that Tesla and Ford are planning to cooperate to open up the former’s Supercharger network to drivers of the latter’s EVs. The announcement quickly took over every EV-related news feed. Is this deal really as “surprising,” “unprecedented” and “game-changing” as people are saying? Yes… Read more »
Ford to build new T3 electric truck at BlueOval City in Tennessee
Construction is on track at Ford’s new BlueOval City campus in West Tennessee, where EV production is to begin in 2025. It sounds like quite a place—Ford and battery partner SK On plan to invest $5.6 billion and create 6,000 new jobs at the 3,600-acre campus, which will include a vehicle assembly plant, a battery… Read more »
Ford to build new LFP battery plant in Michigan
Ford plans to invest $3.5 billion to build an LFP battery plant in Marshall, Michigan. BlueOval Battery Park Michigan will initially employ 2,500 people when production begins in 2026. The automaker will offer LFP (lithium iron phosphate) as a second battery chemistry option in addition to NCM (nickel cobalt manganese), allowing customers to choose an… Read more »
EV price war! Ford responds to Tesla price cuts, boosts production of Mustang Mach-E
The greatest barrier to EV adoption is the steep price premium relative to legacy vehicles—and for the past couple of years, prices have been moving in the wrong direction, thanks to supply-chain constraints and general post-COVID inflation. When Tesla recently announced price cuts of up to 20 percent, the boo-birds crowed about softening demand, but… Read more »
Ford and GM test bidirectional charging with PG&E
Some may toss the term “game-changing” around a little too casually, but bidirectional charging, and the V2X applications it enables, truly have the potential to change the automotive game, by transforming vehicles from wasting assets (aka money pits) into sources of revenue. Both GM and Ford have recently announced collaborations with California utility Pacific Gas… Read more »
Ford announces pricing for its bidirectional home charger
Ford has launched its new Ford Charge Station Pro, a bidirectional home charging station designed to work with the upcoming F-150 Lightning electric pickup truck. Ford designed the system in collaboration with Siemens. The system enables an F-150 Lightning to be used for backup power and other V2G applications. (It isn’t clear whether it would… Read more »
Ford to spin off its EVs into separate “Model e” business unit
Ford has announced plans to spin off its EV efforts as a separate business unit called Model e. Automakers often seem to choose names that we pundits dislike (see Stellantis and the Chevy Bolt), and this one is doubly daffy because of a historical association with a certain California-born carmaker. Tesla originally wanted to call… Read more »
Should Ford spin off its EVs into a separate brand?
There’s a good argument to be made that legacy automakers that are serious about electrification might do well to spin off their EVs as separate brands. Christiaan Hetzner writes in Fortune that Ford CEO Jim Farley—intentionally or not—made a case for doing just that in a recent earnings call. When asked whether Ford should separate… Read more »
Ford begins shipping E-Transit electric van, plans to boost production
The E-Transit, the electric version of Ford’s popular commercial van, is now shipping across the US. Ford says it already has more than 10,000 orders from 300 customers, ranging from small construction companies to municipalities like the city of Orlando, Florida, to large retailers like Walmart. The automaker is working on ways to increase E-Transit… Read more »